Inman News surveyed real estate agents with incomes over $100,000 and asked them about their businesses. The results speak directly to the vision with which Michael Bean directs Bean Group and also to the deficits of the old real estate model.
The answers to the survey are frightening to some and obvious to others. While the old model cannot be reinvented or retooled, Michael constructed a new look for real estate in 2003. Since then Bean Group has become the model for forward looking real estate brokerages, one that appeals to top, experienced agents.
See this video link for the full story on the survey. Some of the results:
DOES A REAL ESTATE OFFICE REALLY MATTER?
92% of agents earning over $100,000 per year spend less than 15 hours per week in the office and 17% never go to the office! At Bean Group we use a central (not a virtual) model. Our offices are lean, professional and accessible.
DO PHONES REALLY MATTER?
83% want to be communicated with digitally – text and email – versus by phone or in person.
We leverage Google Apps for business to maintain timely lines of communication. Our agent web platform connects our real estate agents with their clients in the way that agents want and the way that today’s homeowners and homebuyers require.
WHAT’S THEIR SECRET TO CONVERTING LEADS?
98% of agents said that the most effective way to convert leads to under agreements is through email marketing!
Our lead nurturing system and our agent’s web platform drip marketing and targeted email campaign functions are central to the success of Bean Group and its agents.
If you are an adventurous, independent Realtor in Massachusetts with an eye to the future, contact me to find out more about our new look for real estate.
Check this video and prepare to look at your brokerage and mine in a different light.